From Ferruccio Lamborghini’s dream of building the perfect car to the first V12 engine.
We raised the bar with the Miura.
We predicted futuristic designs with the Countach.
We pioneered new roads with the LM002.
We have broken the rules making the impossible possible.
It has always been in our DNA.
Urus is the first Super SUV in the world to combine the performance of a super sports car with the versatility of an SUV. A vehicle of extreme proportions in which the unmistakable Lamborghini DNA is expressed with a design inspired by the Aventador and the LM002. With Urus, Automobili Lamborghini carries forward its tradition as an innovating brand that breaks out of the mold, creating extraordinary and pioneering vehicles that make the impossible possible.
Watch the video that highlights the best moments of the presentation of Urus to the world during an exclusive event inside Factory 4.0, the new production line for Urus. The first Super SUV was unveiled by Chairman & CEO Stefano Domenicali, the members of the Automobili Lamborghini Board of Directors, and the production workers of the Sant’Agata Bolognese headquarters.
One year of Urus
Urus on the Streets of Rome
Urus’ Worldwide Tour
Urus Meets the Australian Outback
A Stunning Lights Performance Celebrates the Urus Debut in Moscow
Lamborghini Urus Canadian Debut in Toronto
Urus Japanese premiere in Tokyo
Lamborghini Urus unveiled in Shanghai
Urus French Première at New Showroom in Paris
Lamborghini Urus debuts in UK with premiere event in London